A native of the flatlands of Ohio, no one ever expected Robin to become a pro snowboarder, competing in halfpipe events for brands like Venus Snowboards, Screamer Hats and Bonfire Apparel. After 3 surgeries in four years, Robin decided to hang up her board and put her extensive sports marketing knowledge (and B.S. from the University of Vermont) to work and joined the team at CSMG Sports/Birdsong 3 in Chicago. At Birdsong 3, Robin created and developed digital content for the NFL and the inaugural NBC Universal Dew Action Sports Tour, managed an Olympic skier during his bronze medal winning season, and helped major wireless, CPG and retail brands activate strategic partnerships with grassroots and professional action sports events. In 2006, Robin even helped organize thousands of skateboarders to skate down Michigan Avenue in downtown Chicago – not something Chicagoans see every day.
A nerd and brainiac at heart, Robin then pursued a law degree at Boston University. At BU, Robin focused on intellectual property and branding issues and learned how companies can best leverage and protect their investments in their brands. With fluency in legalese, youth culture and conversational Spanish, Robin is now combining her ten years of unique marketing experience to engage brands and consumers through innovative programs that build brand equity.