The day I started this blog was the day I made it official – I’m not going to be a lawyer. Thus, while I muse here on the intricacies, strengths and weaknesses of trademark law and branding issues, please know that I am not a licensed attorney, that my musings should not be considered legal advice by any stretch of the term, and no representation is made about the accuracy of any information on this blog.
With that disclaimer out of the way, let’s get back to me: snowboarder, marketer, information seeker, media digester, data consumer, early adopter, research aggregator, people connector, analyzer, negotiator, strategizer, creator, reader, writer, thinker. I like brands, both the good and the bad. I like consumer behavior and analysis. I like numbers and charts and lists. I like deconstructing and reconstructing ideas. And even though I suffered through three years of law school, I like experiential marketing, branding and consumer engagement more than I like lawyering. But most of all, I like when I can put all of these pieces together; I like the big picture.
So what is this blog all about? I like looking at brands – big and small, iconic and dismal – from a consumer engagement perspective and a trademark strength and viability perspective. Because consumer engagement so frequently blends into the world of sports, I like to mix in some thoughts on the sport space, as well, for good measure.
Want to talk trademarks | branding | sports | life ?