etnies footwear just launched the first in a series of videos for its Buy a Shoe, Plant a Tree program. The program was started by etnies’ CEO Pierre Andre Senizergues who has a vision of reforesting the Earth by planting 35,000 trees through the sales of a special eco footwear line of the brand. Pretty cool. The first installment of the series takes place in Costa Rica where etnies’ skaters and surfers kicked off the program.

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