Tomorrow, Adidas will launch its biggest brand campaign to date with 30-second and 60-second spots as well as an on-line video component. Most notably, the brand’s strategy involves combining all Adidas brands (e.g., Sport Performance, Adidas Originals and Adidas Sport Style) in the same campaign. The new ads will feature not only conventional big-name “stick and ball” athletes but also skateboarders, musicians and college athletes.
“Today’s consumers are not one-dimensional,” said Patrik Nilsson, president of Adidas America, in the company’s release. “They live across the cultural spectrum and that’s where Adidas has its edge. The Adidas brand extends beyond sports and ‘all Adidas’ celebrates this breadth of passion from athletes, musicians, artists and beyond.”
Read more here. Looks like brands are finally starting to realize that the same kids both play football AND skateboard. . .