Next week, the Burton US Open, one of snowboarding’s oldest and coolest events will descend again, for the 29th time, upon Stratton Mountain, Vermont. Most folks think snowboarding has only been around since the 98 Olympics, but this event proves that snowboarding is really not all that new after all. If you can make it, it’s one of the best event experiences ever.
New to the scene this year is presenting sponsor, Mini, who has partnered with Burton for this season’s Global Open Series – a season-long, three event tour including the European Open in Laax, Switzerland; the Canadian Open in Calgary; and the US Open. Mini also continued its partnership with Red Bull this season for Red Bull’s Crashed Ice Series – 4 events from Moscow to Quebec. These partnerships are an interesting move by Mini, when we’ve mostly see Jeeps, X-Terras and CRVs at winter action sports events. It’s a creative campaign and may just pay off since not all snowboarders want oversized 4 X 4 s (why did it take so long for car manufacturers to figure this out?). The new Mini Countryman, which seats 5 and offers optional 4WD, will be showcased at the US Open.