So if $3M can get you a Super Bowl ad spot, what can $10.8 billion get you? 14 years of broadcast TV rights to March Madness to be exact. Check out Barry Janoff’s take on CBS Sports’ and Turner Broadcasting System’s March Madness alliance.

Industry analysts estimate the cost of a 30-second spot would start at about $100,000 for early rounds and top $1 million for the Final Four. That should help CBS and Turner begin to offset the bill for broadcast rights. “I’m not proud of spending $10.8 billion,” said Levy [President of Sales, Distribution and Sports for Turner], “but it is the largest sports deal ever.”